Steelbird International has launched six types of two-wheeler tyres in Kerala and offered instant roadside assistance to customers through its tollfree number
Steelbird International a well known name in auto component market in India has launched its new range of two-wheeler tyres in Kerala. The new tyre manufacturer which entered the market in North India last year has also introduced a unique roadside assistance service for the customers of its tyres and tubes. If a customer faces any problem in tyre or tube manufactured by Steelbird tyres , the customer can very well call on the toll-free customer care number (1800119400) and service will be provided in the least possible time, which is the first of its kind in India.
The new range of tyres steelbird introduced in Kerala included two wheeler tyres for both bikes and scooters. There are six types of Steelbird tyres namely Revolve, Orbit, Infinity, Ranger, Ferro and Voyager. “Steelbird ventured into new business when it launched tyres and tubes for two-wheeler and e-vehicles at the 2018 Delhi Auto Expo. Since then the company is continuously increasing its market penetration and had already received established a strong presence in Utter Pradesh, Madhya Pradesh, Punjab, Haryana, Delhi and Assam,” Said Manav Kapur, Executive director- Steelbird International.
“High durability and long life are the unique selling point of Steelbird tyres. At present we are striving to reach the 5th position among the ten tyre manufacturers in India. Though our product has the same quality of the number one tyre in the country, our product is initially priced the same as the range of the price of the no.5 tyre manufacturer in India. Our decision to give lifetime warranty to tyre products shows our belief in the quality of the products manufactured by Steelbird International,” Said Sherin Alunkal, the stockist of Steelbird tyres in Kerala.
Explaining further on the unique instant roadside support to bikers in Kerala, Manav Kapoor said: “We offer life time warranty to our tyres. If a rider faces problem with a tyre, then steelbird will provide immediate roadside assistance to resolve the issue, which is the first of its kind in India. The customers need to dial the toll free helpline number and roadside assistance will be provided on the location in the least possible time. I am sure that this unique service will further enhance the trust of the customers in our products.”
The high quality tyres by Steelbird were manufactured at the new factory setup by Steelbird International in Hydrabad. As of now, the factory can manufacture 80,000 tyres per month at its factory. The Rs. 350 crore company will be distributing the tyres through a network of dealers as of now and in later course , they are planning to set up their exclusive brand showroom.
Founded by late Tilak Raj Kapur in 1964, Steelbird International is a family owned, yet professionally managed group which is growing at a rate of 22.7 percent annually (CAGR) in the auto component manufacturing in India. From aftermarket to OEM segment, Steelbird is the most sought-after brand in the country whose credibility is even equated with that of the foreign business in International market. For more than 50 years, Steelbird International is immensely contributing to the success of its many OEM clients- from Greaves Cotton Limited to Royal Enfield to Tata.
Diversifying from auto filters and rubber, Steelbird’s Saga of Success continues unabated and now entering into another phase of growth through the two wheeler wheeler tyres. Manav Kapoor, the executive director of the company has also penned a book which provides firsthand insights on auto filters titled “ An introduction of Automotive Filters” which is released along with the tyre launch at Kochi.
Copyright: Smartdrive- Jan. 28, 2019