TVS Srichakra Ltd launches new tyre brand TVS Eurogrip. TVS Tyres to merge with it in the near future.
TVS Srichakra Limited, the leading Two and three wheeler tyre company launched new tyre brand TVS Eurogrip, in an attempt to increase its presence in both domestic and global market. Under the TVS Eurogrip, a portfolio of 19 premium tyres ranging from 12-inch scooter tyres, commuter-centric tyres to 17-inch radial tyres for performance-oriented motorcycles are introduced. The new brand will be offering tyres for two-wheelers in the category of 70cc to 310cc. The new range of Eurogrip Tyres include zero-degree steel belted radial tyres which have unmatched stability at high speeds and are rated to run at speeds upto 270kmph.
“The two-wheeler tyre space is seeing a rise in adventure seekers and recreational riders, for whom, joy of riding has become a way of life. Over the next six months, TVS Tyres, the existing brand would get merged with TVS Eurogrip,” said P. Madhavan, Executive Vice President, Sales & Marketing, TVS Srichakra Limited during the launch event held in ITC Chola Grand, Chennai on August 20, 2019.
TVS Eurogrip identity brings alive the essence of the brand. It is a sporty, vibrant and youthful visual identity that connotes innovation, superior quality and high performance. The new brand has setup a design and Innovation centre in Milan in ltaly with several leading exerts onboard eight months back. The company spent about 1.3 per cent of its revenue on R&D in FY19.
TVS Srichakra Ltd is part of the TVS Group, which is the largest Auto Ancillary Group in India, with a turnover of over USD 8.5 Billion. The company rolls out around 28 lakh tyres every month out of its two manufacturing facilities located in Madurai in Tamil Nadu and Rudrapur in Uttarakhand. The company enjoys a significant market share amongst Two-Wheeler manufacturers in India and has a vast nationwide distribution and dealership network to cater to the After-Market demand. TVS Srichakra Limited exports to over 70 countries across the world.
“India will remain a promising market for two wheelers and we see tremendous growth opportunity. It is a moment of immense pride for all of us as we launch TVS Eurogrip catering to the needs and requirements of the new age Indian rider. With this step, we boldly stride into the future,” said P Vijayaraghavan, Director, TVS Srichakra Limited.
“TVS Eurogrip has all the elements the new age rider is looking for – design, superior quality, high performance and is backed by the rich heritage and trust of TVS. Our test track in Madurai is getting upgraded for high-speed products,”said P. Srinivasavaradhan, President, TVS Srichakra Limited.
The new tyre brand with 19 models is competitively priced to suit the convenience of the buyer.
Copyright: Smartdrive- August 2019