First images of new Land Rover Defender in Mumbai
October 6, 2020
Hyundai Creta records bookings over 1,15,000
October 9, 2020

From auto scraps to fashion: Hyundai reimagines future!

Hyundai launches Re:Style 2020 fashion collection upcycling discarded materials from automotive manufacturing and scrapping into fashionable products. Six sustainably-minded designers work with Hyundai Motor to create jewelry, jumpsuits, work vests, bags and various other clothing from auto scraps. Sales of the fashion products begin on Oct. 13 at London’s Selfridges pop-up store and Selfridges online store.

Hyundai Motor Company announces the launch of Re:Style 2020, a creative approach to sustainable fashion by upcycling discarded materials from the automotive manufacturing and scrapping process into marketable products in collaboration with leading artists in eco-friendly design.

Building on the success of its predecessor in 2019, the Re:Style 2020 capsule fashion collection has been created in partnership with renowned trendy fashion brands Alighieri, E.L.V. DENIM, Public School, pushBUTTON, Richard Quinn and Rosie Assoulin. These forward-thinking partners were selected as they share Hyundai’s vision of finding more sustainable ways to create the products we love. Each one is joining in Hyundai’s goal to collaborate across industries to drive innovation in sustainable design and lifestyle.

Hyundai Motor unveils the collection digitally to ensure the safety of people amid the global pandemic. The pieces are revealed on Hyundai’s social media channels, as well as those of Selfridges and the participating brands from October 8.

Featuring a variety of products such as jewelry, jumpsuits, working vests, bags and various other clothing made with discarded materials from the automobile production and scrapping process, the event will kick-start sales on October13 exclusively at London’s Selfridges pop-up stor eand the Selfridges online store. The event will be also aligned with Project Earth, a symbolically sustainable campaign operated by Selfridges, a UK-based chain of high-end department storesand an online retailer.

The sales will raise fund for the British Fashion Council’s Institute of Positive Fashion. The IPF aims to create an industry blueprint by bringing together expertise from different areas to help brands in the industry navigate an often confusing to understand topic and kick-start a much-needed comprehensive step-change. It is informed by research, expert opinion, industry insights and the significant industry experience of individual businesses and organisations.

The participating brands and their items are:

  • Alighieri: a stunning collection of necklaces, chokers, braceletsand other items created with repurposed seatbelts, car glass and foam materials, as well as gold, silver, bronze and freshwater pearls
  • E.L.V. DENIM: a jumpsuit created using upcycled denim and leather scraps from the car manufacturing process
  • Public School:a Fuji Technical Vest created out of discarded seatbelt webbings and airbag materials
  • pushBUTTON: a work vest with pockets using airbag materials that keeps the airbag’s original details
  • Richard Quinn: a corset made of recycled airbag fabrics with a blue and white floral pattern
  • Rosie Assoulin:atote bagmade of seatbelt webbings, carpet fabrics and foam repurposed from discarded automotive materials

Re:Style 2020 stems from the recognition that although most of the materials, such as iron and nonferrous metals, are currently recycled as part of the vehicle scrapping process, there are still some materials such as leather, glass and airbagsthat end up in landfill. For Re:Style 2020 as well as its past iteration in 2019, the company collected various leftover materials with the help of diverse partners and sent them to the collaborating designers.

www.selfridges.com

Leave a Reply

Your email address will not be published. Required fields are marked *

shares