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Linda Jackson, CEO, Citroen brand, Roland Bouchara, Emmanuel Delay, Executive Vice President & Head of India-Pacific, Groupe PSA, Carlos Tavares, Chairman of the Managing Board, Groupe PSA in front of C5 Aircross

French car brand Citroen was launched in India in its 100th year and the company Showcased its  vehicle, C5 Aircross, the first vehicle to be  manufactured in India

By J. Binduraj

The French car brand Citroën was launched in India in a function held in Chennai and their flagship vehicle, Citroën C5 Aircross SUV, was also showcased at the event, which will be the first product from the Citroën brand for the Indian customers, being launched before the end of 2020.

Carlos Tavares, Chairman of the Managing Board, Groupe PSA in which Citroen is a part, Linda Jackson, Chief Executive Officer, Citroën Brand, Groupe PSA and Emmanuel Delay, Executive Vice President & Head of India-Pacific, Groupe PSA,. Roland Bouchara, Senior Vice President Sales & Marketing, Citroën India, were present at the event.

With one new launch every year from 2021 after the New Citroën C5 Aircross SUV the new range of products will be launched in India before the rest of the world. The company is associating with C K Birla group and Tata Consultancy Services in India.

C5 Aircross

Citroën C5 Aircross is an SUV measuring 4.5mtr in length, robust and muscular, powerful but free of arrogance, the new model stands out in the SUV segment with its flowing shapes large wheels, higher ground clearance and distinctive roof bars. Citroen C5 Aircross SUV is a five-seater and comes with a host of creature comforts.

The SUV gets a a 12.3-inch TFT-digital instrument screen and gets 20 new age driver assistance features including Highway Driver Assist, a level-two autonomous driving system, as well as six advanced connectivity technologies. Safety tech on the C5 Aircross includes multiple airbags, smart headlamps with an auto high beam feature, attention assist, cross-traffic detection, blind spot assist, hill-hold assist and more.

The SUV also gets a digital instrument console. The cabin instantly gives an impression of spaciousness, with an emphatically horizontal dashboard and enveloping seats, seating position that gives the feeling of dominating the road, as well as a wide central console and warm materials. With the Citroën Advanced Comfort, the New Citroën C5 Aircross SUV is the most comfortable model in its segment.

For India, the Citroen C5 Aircross will only be offered with a single engine option – a 130hp, 1.5-litre turbo-diesel, paired to an 8-speed automatic gearbox. Being Citroen’s flagship SUV, the C5 Aircross will act as a brand-builder, but with a high level of imported content, it will be one pricey SUV. Expect the Citroen C5 Aircross’ price in India to be close to the Rs 30 lakh.

Citroen sales figures around the world in 2018

“India is an important next step for Groupe PSA, as part of the Push to Pass plan to increase our international footprint and revenues. With the introduction of Citroën, our aim is to ‘be Indian in India’ and our association with the CK Birla Group, will be important to become a major player in the Indian automotive market,” Said  Carlos Tavares, Chairman of the Managing Board, Groupe PSA.

Emmanuel Delay, Executive Vice President & Head of India-Pacific, Groupe PSA

 “ Globally, we have been successful in Europe and in other parts of the world because of our unique automotive experiences and delivering mobility solutions to meet our customer expectations. We really believe that India is a strong opportunity for growth and our commitment, professionalism and agility of our teams, combined with the pursuit of operational excellence, will sustainably drive our performance and increase the satisfaction of our future customers in the country,” He added.

C5 Aircross

“We are celebrating Citroën’s Centenary, 100 years of a brand which has constantly looked to the future of the automotive industry, by offering innovative solutions in line with the needs of each era. Globally, Citroën’s success is based on unique design, and benchmark comfort. The India automotive market is very dynamic with a high potential. We believe we have the right positioning to meet the expectations of the Indian customers. I am confident that the new Citroën C5 Aircross SUV will set a benchmark in style, comfort and innovation in its segment in India,” Said  Linda Jackson, Chief Executive Officer, Citroën Brand, Groupe PSA

Linda Jackson, CEO, Citroen

“The new Citroën C5 Aircross SUV, which will be the first of many differentiating products from the brand from our vehicle manufacturing joint venture between the PSA Groupe & the CK Birla Group located at Tiruvallur, Tamil Nadu. Production of Powertrains from our PSA – AVTEC Powertrain JV at Hosur, Tamil Nadu is also on track and will support our local and global requirements.” Said Emmanuel Delay, Executive Vice President & Head of India-Pacific, Groupe PSA.



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