Toyota’s Urban Cruiser will be produced by Maruti Suzuki India on the same assembly line as the Brezza. It will be priced similar to Brezza.
ToyotaKirloskar Motor today announced its much awaited entry into the compact SUV segment in India with the all new Toyota Urban Cruiser. The new compact SUV is actually born out of Toyota’s partnership with Suzuki Motor Corp for exchanging hybrid and other vehicles in the Indian market. The deal has seen the marketing of Maruti Baleno as Glanza by Toyota and now it’s the turn of Vitara Brezza to become Urban Crusier. Toyota has already sold more than 25,000 units of Glanza hatchback last year and they expect the same success with Urban Cruiser too.
“We are very excited to announce our plans to launch the Toyota Urban Cruiser this festive season. With a customer-first approach, Toyota has always endeavoured to fulfil the aspirations of its customers with timely introduction of new products and the Toyota Urban Cruiser is another such effort to satisfy the evolving customer needs,” Said Naveen Soni, Senior Vice President, Sales and Services, TKM.
The Urban Cruiser would endear itself to the discerning customers who are seeking more from a compact SUV. The company will launch the compact SUV in its India line-up during the festive season to cater to the growing demand for compact SUVs in India.
Toyota will also make minor changes to the rear of the Urban Cruiser, to help differentiate it from the Brezza. Parts like the headlights and tail-lights, which are more expensive to change, are likely to be only mildly altered, if at all. There will be no sheet-metal changes, with even alloy wheels carried over from Maruti Suzuki’s compact SUV. There will be some changes in the interior too. The current Brezza’s cabin is a mass of grey plastic and, in order to brighten up the insides and make it look a bit more upmarket, Toyota will use lighter colours and a few fresh ‘graphics’. Toyota’s Urban Cruiser could also be the first of the compact SUVs to come with the hybrid tech on the manual version.
“we hope that the Urban Cruiser gives us an opportunity to welcome a new set of customers who not only aspire to own a Toyota SUV early in life, but would also like to experience Toyota’s global standards of sales & after-sales services. We will share more details about the car and the launch in the days to come,” said Naveen Soni.